APS Journal
Notes on Craft, Creativity & Community
APS at 10: Adorning Our Gold Whilst Carrying Their Legacy
“You don’t choose the jewellery — the jewellery chooses you.” (Aysha)That phrase was said to me during a conversation...
APS at 10: Year 2 – Big Breaks & Bigger Lessons
From Spitalfields to Paris Year 2 (2016) was a whirlwind. After a year of figuring things out—navigating markets, refining my...
APS at 10: Year 1 - A Reflection on My Journey
2025 marks ten years since I started my brand. A whole decade. It feels surreal to even say that...
Bringing my boldest collection to life
Shakti - fuelling creativity for our campaign photoshoot October marked the launch of the Shakti collection, a project incredibly...
The Snake Charmer: A Reclamation of Exoticised Colonial India
The image of the snake charmer is one of the most enduring and problematic symbols associated with colonial India. Rooted...
Poonam Dhuffer on Shakti
Poonam calls Shakti “the sacred invitation”, and this year, I feel I was invited to dig deep and opt for...
Pritee Varsani on Shakti
Pritee’s relationship with the divine feminine isn’t just about worship, though. She sees Shakti as a force that influences creativity...
A Weekend of Connection, Community and Creativity
Neelam and I first crossed paths around 4 years ago, and there was an instant sense of connection...