APS Journal
Notes on Craft, Creativity & Community
Between Two Worlds: What India Taught Me About Belonging
A reflection on craft, the divine feminine, and finding your place across cultures There's a particular kind of disorientation that...
Ripples: Reflections on the First Dishoom Loves Market
"And through them, I realised something important: The impact of my work is not just in what I make, but...
Reflections from APS at 10
"I feel nothing but gratitude, for the people I have around me, the practice I have nurtured over the last...
APS at 10: Adorning Our Gold Whilst Carrying Their Legacy
“You don’t choose the jewellery — the jewellery chooses you.” (Aysha)That phrase was said to me during a conversation...
APS at 10: Year 2 – Big Breaks & Bigger Lessons
From Spitalfields to Paris Year 2 (2016) was a whirlwind. After a year of figuring things out—navigating markets, refining my...
APS at 10: Year 1 - A Reflection on My Journey
2025 marks ten years since I started my brand. A whole decade. It feels surreal to even say that...
Bringing my boldest collection to life
Shakti - fuelling creativity for our campaign photoshoot October marked the launch of the Shakti collection, a project incredibly...
The Snake Charmer: A Reclamation of Exoticised Colonial India
The image of the snake charmer is one of the most enduring and problematic symbols associated with colonial India. Rooted...
















