Anisha Parmar London is all about empowering statement adornments designed to enhance the confidence within.
Taking threads from the rich tapestry of South Asian culture, viewed through the Diaspora lens, our pieces aim to blend traditional influences with trailblazing contemporary design to create striking statement jewels and accessories.
Inspired by her own hybrid heritage that spans three continents, Anisha’s designs bring the concept of the heirloom into today. As cultures blend and bend to reflect the modern world, we’re presented with the opportunity to write new stories; refreshing old fables with new perspectives, retelling ancient myths in a modern style, or reinvigorating forgotten moments with an injection of innovation. At the heart of it all, one thing remains constant: we believe in the power of wearing our culture and our stories in a way that will uplift and empower.
Every APL design is rooted in South Asian history, whether it’s a modern take on the traditional jhumka that adorns many a South Asian girl’s ear, or drawing inspiration from the vibrant festivities of Diwali to create unique pieces that reflect the diyas (lamps) that light up the homes and streets.
The beauty of the heirloom is that it gathers stories as it passes from hand to hand over generations, and that’s exactly what we want every APL piece to do. With each design, we take fragments of stories from South Asian history, mythology and culture, and blend it with the experiences and influences that come with being part of the Diaspora. Once that piece is yours, it becomes a piece in the story of your life, collecting memories and moments for you to share.
Our designs have been seen in Vogue Italia, Vogue India, Elle France, Elle India, Jungle Magazine, Platform Magazine, Khush Magazine, V & A museum, Luisa Via Roma, Yoox & Many more!