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Home / APS Journal

APS Journal

Notes on Craft, Creativity & Community

APS at 10: Adorning Our Gold Whilst Carrying Their Legacy
April 24 2025
APS at 10: Adorning Our Gold Whilst Carrying Their Legacy

  “You don’t choose the jewellery — the jewellery chooses you.” (Aysha)That phrase was said to me during a conversation...

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APS at 10: Year 2 – Big Breaks & Bigger Lessons
March 10 2025
APS at 10: Year 2 – Big Breaks & Bigger Lessons

From Spitalfields to Paris Year 2 (2016) was a whirlwind. After a year of figuring things out—navigating markets, refining my...

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APS at 10: Year 1 - A Reflection on My Journey
February 11 2025
APS at 10: Year 1 - A Reflection on My Journey

  2025 marks ten years since I started my brand. A whole decade. It feels surreal to even say that...

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Bringing my boldest collection to life
November 25 2024
Bringing my boldest collection to life

  Shakti - fuelling creativity for our campaign photoshoot     October marked the launch of the Shakti collection, a project incredibly...

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The Snake Charmer: A Reclamation of Exoticised Colonial India
November 25 2024
The Snake Charmer: A Reclamation of Exoticised Colonial India

The image of the snake charmer is one of the most enduring and problematic symbols associated with colonial India. Rooted...

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Poonam Dhuffer on Shakti
November 25 2024
Poonam Dhuffer on Shakti

Poonam calls Shakti “the sacred invitation”, and this year, I feel I was invited to dig deep and opt for...

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Pritee Varsani on Shakti
November 25 2024
Pritee Varsani on Shakti

Pritee’s relationship with the divine feminine isn’t just about worship, though. She sees Shakti as a force that influences creativity...

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A Weekend of Connection, Community and Creativity
July 05 2024
A Weekend of Connection, Community and Creativity

    Neelam and I first crossed paths around 4 years ago, and there was an instant sense of connection...

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