Badass Bride Collection

Ripe with splashes of colour, chunky yet intricate pieces of jewellery adorn the gorgeous model radiating pure confidence — personifying Anisha Parmar’s collection’s very essence. Eclectic, contemporary influences seamlessly blend with India’s cultural heritage in Anisha Parmar’s Badass Bride collection. Known for her ethnic, urban, luxury fashion label ‘Anisha Parmar London’, a hub for diversity and cultural crossovers with British culture, her collection was the glorious outcome of her own traditional wedding preparations. “As the preparations went underway, it was at this point that I felt like the people around me were treating me differently, as I turned into the woman who was getting married, instead of just a girl. It felt like there was this weight on my shoulders, like I should now be doing things in a certain way, wearing certain clothes at family gatherings and I now felt burdened by all the things ‘I should be doing’. From this frustration, as well as my need to be respectful to traditions and my elders, I created the Badass Bride collection as an alter ego of my ‘coy’ bride self,” says Anisha, about her series, based off the persona the brand caters to, i.e. the bold, confident, badass woman.

Don’t get the designer wrong though, Anisha has nothing but love for her cultural heritage as well — in fact, whenever she feels a creative block, she pulls out the many intricate pieces of gold jewellery handed down to her from her grandmothers and mother. “I adore the Indian tradition of passing down jewellery from mother to daughter and so, when it came to my wedding, I was incredibly excited when I got to pick what pieces of jewellery I was going to wear,” she explains.

As featured in see full article here

Photographer: Rustylicious

Model: Priyanka Karunakaran 

Shop the collection here